About Dr. Lee R. Roberts
For more than 30 years, I have led teams, developed people, and worked in environments where discipline, responsibility, resilience, and sound decision-making were essential. My experience spans military service, first responder and search-and-rescue leadership, senior executive operations, academic research, endurance sport, writing, mentoring, and leadership development. Although these areas may appear different, each has reinforced the same fundamental lesson: who we become is shaped over time by how we repeatedly choose, respond, behave, learn, and relate to others.
Pressure can reveal aspects of our character, but it is our daily behaviour that gradually develops it.
My Work in Behavioural Wellbeing
Today, my work is centred on Behavioural Wellbeing. Behavioural Wellbeing is the intentional development of the choices, habits, values, relationships, and behaviours that shape who we become and the direction of our lives. It is a practical, evidence-informed framework for understanding how repeated behaviour influences identity, character, resilience, relationships, leadership, purpose, and long-term wellbeing.
The concept grew from a question that has followed me throughout my professional, academic, and personal life: Why do some people continue to grow through responsibility, hardship, and change, while others remain trapped in patterns that prevent them from becoming who they are capable of being?
There is no single or simple answer. Human behaviour is influenced by personality, biology, health, past experiences, relationships, culture, opportunity, environment, beliefs, and circumstances that may be outside our control.
However, within those realities, our repeated choices and responses still matter.
The habits we reinforce, the people we surround ourselves with, the values we act upon, the responsibilities we accept, and the way we respond to difficulty gradually influence our direction. Behavioural Wellbeing focuses on developing greater awareness of this process and using that awareness to live and lead more intentionally.
Shaped Through Leadership and Experience
My understanding of behaviour has not come from academic study alone. Military service taught me the importance of discipline, preparation, teamwork, courage, and carrying responsibility for something larger than myself. First responder and search-and-rescue leadership taught me how people behave when circumstances are uncertain, pressure is high, and decisions have real consequences. Executive leadership has shown me that organizations are shaped not only by strategies and systems, but by the standards, decisions, relationships, and repeated behaviours of the people within them.
Endurance sport taught me that meaningful progress rarely comes from one extraordinary effort. It comes from consistency, patience, recovery, self-control, and the willingness to continue when motivation is absent.
Personal hardship taught me that resilience is not about pretending that difficulty does not affect us. It is about learning how to respond constructively, accept what cannot be changed immediately, and continue moving forward with purpose.
Together, these experiences shaped my belief that lasting development requires more than ambition, knowledge, or temporary motivation. It requires alignment between what we believe, what we value, how we behave, and who we are becoming.
Academic Background and Research
I hold a PhD in Organizational Behaviour, an Executive MBA, and an MSc in Business Psychology. My academic work has examined areas including resilience, engagement, personality, leadership, values, ethical decision-making, motivation, and human behaviour. My MSc research explored the relationship between resilience and engagement within values-based leadership using a mixed-methods approach.
Across my academic work, my goal has remained consistent: to understand human behaviour more deeply and translate credible research into practical ideas that people can apply in everyday life, leadership, relationships, and organizations. Research is essential because it helps distinguish reliable knowledge from assumptions, fashion, and unsupported claims. At the same time, research has the greatest practical value when it can be understood and applied beyond academic settings. My work therefore seeks to connect evidence with lived experience.
Behavioural science and psychology help explain how people form habits, interpret situations, respond to stress, relate to others, and change over time. Organizational behaviour helps us understand how leadership, culture, systems, expectations, and group dynamics influence individual and collective behaviour. Practical experience reveals how those ideas operate when people face real responsibility, competing priorities, pressure, conflict, uncertainty, and change. Behavioural Wellbeing brings these perspectives together within an accessible developmental framework.
Faith, Meaning, and Purpose
Although much of my work draws from behavioural science, organizational behaviour, psychology, and leadership research, my life is anchored in the Christian faith. I believe that human development involves more than performance, productivity, achievement, or personal success. It also involves character, responsibility, truth, service, relationships, purpose, and the kind of person we are becoming.
Science can help us understand many of the processes through which behaviour changes. Faith provides the moral and spiritual foundation for understanding why that change matters. My Christian worldview emphasizes that renewal involves both belief and action. Values become meaningful when they are expressed through behaviour. Character is not merely something we claim to possess; it is demonstrated through the way we live, respond, serve, forgive, persevere, and treat others.
While my faith is openly part of my work, Behavioural Wellbeing is presented in a way that allows people from a wide range of backgrounds to engage thoughtfully with its practical principles.
A Practical and Responsible Approach
I do not believe that every human struggle can be solved through discipline, positive thinking, personal responsibility, or willpower. Mental and physical health, trauma, disability, economic circumstances, relationships, social conditions, and events outside our control can significantly affect wellbeing and behaviour. Recognizing these influences is essential to a responsible understanding of human development.
Behavioural Wellbeing does not blame individuals for every circumstance they experience. Nor does it suggest that people should ignore legitimate pain, hardship, or the need for professional support. Instead, it asks where greater awareness, responsibility, support, learning, and intentional behaviour may still help someone move in a healthier and more purposeful direction.
My work is educational and developmental rather than clinical. It is not psychotherapy, psychological diagnosis, or medical treatment. Where clinical or medical support is needed, it should be provided by an appropriately qualified and licensed professional.
Professional Memberships
I am a member of the British Psychological Society and the Association for Business Psychology. I also hold the Certified Business Psychologist designation through the Association for Business Psychology in the United Kingdom. These affiliations support my continued professional development and reflect my commitment to ethical, evidence-informed, and responsible practice.
The Certified Business Psychologist designation is a professional certification and should not be interpreted as registration or licensure as a psychologist in Canada.
Writing, Research, and Application
My work is expressed through several connected areas:
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Research and research-informed writing
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Books and long-form publications
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Leadership and organizational development
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Speaking and facilitated learning
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Coaching and developmental conversations
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Behavioural Wellbeing frameworks and assessments
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Faith-informed reflection on character, purpose, and responsibility
These are not separate professional identities. They are different ways of exploring and applying the same central idea:
Choices shape behaviour. Behaviour shapes who we become. Whether I am writing, conducting research, developing a leader, supporting an organization, or working directly with an individual, the objective remains the same: to help people better understand the behaviours shaping their lives and intentionally strengthen the patterns that support growth, character, resilience, relationships, leadership, and purpose.
My Mission
My mission is to advance the understanding and practical application of Behavioural Wellbeing. I want this work to help people examine their choices honestly, take appropriate responsibility for their direction, learn continuously, strengthen their character, develop healthier relationships, lead with integrity, and contribute meaningfully to the lives of others.
Ultimately, Behavioural Wellbeing is not about becoming flawless. It is about becoming more intentional. It is about understanding that repeated choices matter, that character can be strengthened, that growth remains possible, and that the direction of our lives is influenced by the behaviours we practise each day. To help people intentionally develop the behaviours that enable them to lead well, live with purpose, and become the person they are capable of becoming.

